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— CRM Softwares for Startups—

Affordable CRM Solutions Ideal for Startups in 2024

Best cost-effective CRM softwares for Startups

Quick Summary

In today’s competitive business landscape, startups need robust Customer Relationship Management (CRM) tools to streamline operations, nurture leads, and foster customer relationships. However, finding the right CRM that aligns with a startup’s budget can be challenging. To ease the process, we’ve compiled a list of ten cost-effective CRM solutions perfectly suited for startups in 2024.

1. Hubspot CRM

HubSpot CRM simplifies contact management, email templates, and pipeline tracking. Its intuitive interface and seamless integration with other HubSpot tools make it a favorite among startups aiming for growth.


Free Version: Offers a robust free version with essential features.
Intuitive Interface: User-friendly interface and seamless integration with other HubSpot tools.
Scalability: Suits startups looking for growth-oriented CRM solutions.


Limited Features: Free version may lack advanced functionalities required for scaling businesses.
Learning Curve: Some advanced features might require time to learn and implement effectively.

Hubspot has both free and paid versions; paid plans start at $50/user/month.

2. Zoho CRM

Zoho CRM is a comprehensive solution offering sales automation, lead management, and workflow customization at affordable prices. Its scalability and flexibility cater well to startups seeking advanced features without hefty price tags.


Comprehensive Features: Sales automation, lead management, and workflow customization.
Scalability: Flexible pricing and robust functionalities suitable for growing startups.
Integration: Extensive integration options with other business tools.


Complexity: Extensive features might lead to a steeper learning curve.
Customer Support: Some users report issues with customer support responsiveness.

It has a free version; paid plans start at $14/user/month.

3. Freshsales

Freshsales stands out with its user-friendly interface and AI-powered capabilities. It streamlines lead scoring, email tracking, and activity capture, making it a solid choice for startups looking for affordable yet advanced functionalities.


AI-Powered Features: AI-driven capabilities for lead scoring and email tracking.
User-Friendly: Intuitive interface, suitable for startups without extensive CRM experience.
Customization: Allows customization according to specific business needs.


Limited Customization in Free Version: Free versions may have limited features compared to paid plans.
Integration Challenges: Integrations with certain apps might be limited.

4. Pipedrive

Pipedrive focuses on sales pipeline management with customizable pipelines and sales reporting. Its simple yet powerful features are ideal for startups aiming to optimize their sales processes without overwhelming complexities.


Sales Pipeline Focus: Ideal for startups emphasizing sales pipeline management.
Simplicity: Simple interface, easy to set up, and use.
Visual Representation: Offers visual representations aiding sales tracking.


Limited Customization: Might lack extensive customization options for some businesses.
Advanced Reporting: Reporting capabilities might not be as advanced as other CRMs.


5. Agile CRM

Agile CRM offers an all-in-one solution encompassing sales, marketing, and service automation. Its cost-effective pricing suits startups seeking a comprehensive CRM suite to streamline various aspects of their business operations.


All-in-One Solution: Offers sales, marketing, and service automation in one platform.
Affordability: Competitive pricing for a wide array of functionalities.
Customization: Allows customization and integration with third-party apps.


Learning Curve: Comprehensive features might take time to fully utilize.
UI Complexity: Interface might feel overwhelming for new users.

Free version; paid plans start at $9.99/user/month.

6. Insightly

Insightly caters to small businesses with project management, contact management, and email tracking capabilities. Its user-friendly interface and pricing structure are tailored for startups aiming for efficiency within budget constraints.


Project Management Integration: Combines CRM with project management functionalities.
User-Friendly: Intuitive interface suitable for startups and small businesses.
Integration: Integrates well with Google Workspace.


Limited Customization: Might not offer extensive customization options compared to other CRMs.
Customer Support: Some users report issues with customer service responsiveness.

7. Bitrix24

Bitrix24 offers an extensive free plan incorporating CRM, project management, and collaboration tools. It’s a great fit for startups seeking a full-featured CRM with additional business tools, all within a cost-effective package.


Extensive Free Plan: Offers a broad range of features in the free version.
Collaboration Tools: Additional tools for project management and collaboration.
Scalability: Suitable for businesses looking for a comprehensive suite that grows with them.


Complexity: Extensive features might lead to a steep learning curve.
Limitations in the Free Plan: Certain advanced features might be restricted in the free version.

Free version; paid plans start at $43/user/month.

8. Copper

Copper focuses on simplicity and integrates seamlessly with Google Workspace. It specializes in relationship management and automation, making it an affordable yet powerful choice for startups relying on Google’s ecosystem.


Google Integration: Seamless integration with Google Workspace.
Simplicity: Easy-to-use interface focused on relationship management.
Automation: Offers automation features for routine tasks.


Limited Customization: Might lack advanced customization options for some businesses.
Feature Set: May not offer as many features as other CRMs.


9. Nimble

Nimble provides a social CRM solution at competitive prices. It consolidates contact information, social media insights, and sales intelligence, making it ideal for startups prioritizing strong customer relationships.


Social CRM: Integrates social media insights into contact management.
Simplicity: User-friendly interface suitable for startups.
Contact Consolidation: Consolidates contact information from various sources.


Limited Customization: Might not offer extensive customization options compared to some CRMs.
Reporting: Advanced reporting features might be limited.

Free version; $24,90/user/month.

10. Streak CRM

Streak CRM integrates within Gmail, offering convenience for email-centric startups. With its pipeline management and email tracking capabilities, it’s a cost-effective solution for businesses that heavily rely on email communication.


Gmail Integration: Seamless integration within Gmail for convenience.
Email Centric: Focuses on pipeline management and email tracking.
Simplicity: Easy to set up and use, especially for email-heavy businesses.


Limited Functionality: Might lack advanced CRM functionalities.
Dependency on Gmail: Its integration within Gmail might limit usage for non-Gmail users.

Free version; $15/user/month.


Choosing the right CRM software for your startup is pivotal for long-term success. These ten affordable CRM solutions—HubSpot, Zoho, Freshsales, Pipedrive, Agile CRM, Insightly, Bitrix24, Copper, Nimble, and Streak—provide diverse features, scalability, and cost-effectiveness suitable for startups in 2023.

Evaluate these options based on your specific business needs, budget considerations, and growth aspirations. Remember, investing in a CRM that aligns with your startup’s objectives will set the foundation for streamlined operations and accelerated growth.

To see more free crms options for startups, check out our page.


Ericson Da Silva.

Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.