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— Social CRM—

Top 7 Social CRM Platforms to Deepen Customer Relationships

Explore top social CRM platforms for deeper customer engagement, social listening & data-driven marketing.

Introduction

Social media is the best way for businesses to connect with customers and promote their brand. However, it can be difficult to handle many social media accounts and keep up with all the people who follow you. This is where social CRM software comes in. It offers tools to help improve your social media presence.

What is a Social CRM?

In comparison to regular CRM systems, social CRM is more advanced.- It’s a space where you can oversee and organize all your social media engagements, compiling your messages, chats, and customer details. Think about a tool that helps you understand what customers think, answer their questions, and build strong connections with them all in one spot. By using a social CRM, you can open up lots of opportunities and turn people who just follow your brand into loyal fans.

Benefits of Using a Social CRM for Customer Engagement

Implementing a social CRM unlocks a multitude of benefits that empower you to elevate your social media customer engagement strategy:

  • Enhanced Customer Listening: Gain valuable insights into customer sentiment and brand perception through social listening tools.
  • Streamlined Communication: Respond to inquiries and messages efficiently across all your social media channels.
  • Personalized Interactions: Leverage customer data to personalize social media content and offers, fostering stronger relationships.
  • Improved Brand Advocacy: Empower satisfied customers to become brand advocates and amplify your brand message.
  • Data-Driven Decision Making: Gain valuable data and analytics to optimize your social media strategy for maximum impact.

 

Top 7 Social CRM Platforms to Deepen Customer Relationships

With a vast array of social CRM options available, choosing the right one depends on the size and specific needs of your business. Here are some of the leading contenders:

Sprout Social:

sprout social crm

A user-friendly platform offering robust social listening tools, engagement features, and built-in reporting functionalities. Pricing: Plans start at $99 per user per month.

Hootsuite:

hootsuite crm

A comprehensive social media management platform with features for scheduling posts, monitoring brand mentions, and managing multiple social media accounts. Pricing: Plans start at $49 per month.

Sprinklr:

An enterprise-level social CRM solution ideal for larger businesses, offering advanced social listening capabilities, influencer marketing tools, and AI-powered social media insights. Pricing: Available upon request.

Sendible:

A user-friendly platform designed for agencies and social media teams, offering features for collaborative content creation, social media scheduling, and social media analytics. Pricing: Plans start at $29 per user per month.

Zoho Social:

zoho home page

A cost-effective social CRM solution offering core functionalities for managing social media conversations, scheduling posts, and monitoring brand mentions. Pricing: Plans start at $10 per user per month.

Brandwatch:

A powerful social listening platform offering advanced social media analytics, audience insights, and competitor analysis tools. Pricing: Available upon request.

Mention:

A user-friendly social listening platform that allows you to track brand mentions, monitor competitor activity, and identify brand influencers. Pricing: Plans start at $29 per month.

 

Pros and Cons of Social CRM Software

Pros

  • Enhanced customer listening, streamlined communication, personalized interactions, improved brand advocacy, data-driven decision making
  • Powerful social listening tools and social media management functionalities

Cons

  • Cost: Pricing plans can vary depending on the software and features offered.
  • Learning Curve: Depending on the complexity of the platform, there may be a learning curve for your team.
  • Data Integration: Ensure seamless integration between your social CRM and existing customer data management systems.

 

 

Choosing the Right Social CRM for Your Business

Consider these factors when selecting the right social CRM platform to deepen customer relationships and empower your social media strategy:

  • Features: Identify the functionalities most crucial for your business (e.g., social listening, social media scheduling, analytics).
  • Ease of Use: Look for a user-friendly platform that your social media team can easily adopt and utilize effectively.
  • Scalability: Will the software be able to grow and adapt to your evolving needs as your social media presence expands?
  • Budget: Compare pricing options and features to find the best value for your investment.
  • Free Trials: Many social CRM platforms offer free trials. Take advantage of these opportunities to test-drive the software and ensure it aligns with your team’s workflow.

 

Building Stronger Customer Relationships with Social CRM

By using a social CRM platform, you can change your social media from just posting to having better interactions with your customers. Use social listening to understand your customers, customize your interactions, and make your brand stronger. It will support you in forming better and more loyal relationships with your customers. Choose the correct social media platform.

Ericson Da Silva.

Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.