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— Top CRM Solutions for Small Biz —

Best CRM Software for Small Business

Discover the ideal CRM tailored to your unique business needs.



Small businesses, in particular, benefit greatly from the right Customer Relationship Management (CRM) software. In this blog post, we’ll explore the best CRM solutions, tools, and software designed specifically for small businesses. 

To make things different, I won’t inundate you with intricate comparison tables and irrelevant content (unlike many review pages). Instead, we present you with the top choices for each scenario and priority. 

Browse the options below to discover the perfect match for you

Best Practices for Choosing Small Business CRM


When selecting a CRM solution, consider the following:

Scalability: Ensure that the CRM can grow with your business.

Ease of Use: User-friendliness is crucial, especially for small teams.

Integration: Look for CRM software that integrates with your existing tools.

Pricing: Compare pricing plans and choose one that aligns with your budget.

Support and Training: Ensure the CRM provider offers adequate support and training.

In conclusion, finding the best CRM for your small business can significantly impact your customer relationships and bottom line. Evaluate your specific needs and the features offered by different CRM options to make an informed decision. With the right CRM software, your small business can thrive and excel in today’s competitive market.


Top 10 CRM Software for Small Business


Salesforce Essentials

Salesforce – Often hailed as the industry leader, this CRM offers a comprehensive suite of tools, including sales, marketing, and service modules. Its robust functionalities cater to businesses of all sizes, making it a top choice for enterprises and small businesses alike.

Salesforce Essentials is designed with small businesses in mind. It provides a robust set of features for managing leads, sales, and customer support.


HubSpot CRM

HubSpot CRM – Known for its user-friendly interface and powerful marketing automation, HubSpot CRM provides an all-in-one solution. It seamlessly integrates with various platforms and offers an array of features to enhance customer engagement.

It is a cost-effective solution that offers contact management, lead tracking, and email marketing integration. Its free plan is a great starting point for small businesses.

Zoho CRM

Zoho CRM – This platform stands out for its customizable features and ease of use. It facilitates automation, lead management, and sales pipeline tracking, making it a solid choice for businesses aiming for seamless operations.

Zoho CRM is known for its extensive features and affordability. It includes sales automation, analytics, and even artificial intelligence for predictive sales insights.



Pipedrive – Focused primarily on sales management, Pipedrive offers an intuitive interface and visual pipeline management. Its emphasis on the sales process makes it an excellent option for businesses prioritizing their sales strategies.

Pipedrive is an intuitive sales CRM with excellent pipeline management features. It’s ideal for businesses looking to boost their sales efficiency.



Freshsales – With its AI-based lead scoring and built-in phone and email, Freshsales enables businesses to manage their leads efficiently. It also offers an easy-to-use interface, making it a popular choice among small businesses.

Agile CRM

Agile CRM – This CRM stands out for its robust marketing automation and contact management features. It caters to businesses looking for a comprehensive solution to manage their sales, marketing, and customer service operations.


Insightly – Known for its strong project management capabilities alongside CRM functionalities, Insightly serves as an ideal choice for businesses that require both CRM and project management features in a single platform.

One interesting thing about Insightly is that it offers project management in addition to traditional CRM features, making it great for small businesses with complex needs.

Copper CRM

Copper CRM – Formerly known as ProsperWorks, Copper CRM is lauded for its seamless integration with Google Workspace. It simplifies lead management and offers an intuitive interface, making it a valuable asset for businesses reliant on the Google ecosystem.

Less Annoying CRM

Less Annoying CRM – Living up to its name, this CRM prides itself on its simple interface and straightforward approach to customer management. It caters to businesses that prioritize user-friendliness and minimalism.

CRM Apps for Small Business


One of the comments we get a lot is that salespeople prefer to manage everything on the go. Using their phones. So a their CRM MUST HAVE a good mobile interface.

So, after seeing the TOP 10 CRM list above, you might be thinking. Which of these 10 options have the best mobile app?

In our opinion these are the CRM solutions with the best and easiest-to-use mobile app:

  • HubSpot: Equips sales teams with a mobile app for seamless on-the-go operations.

  • Freshsales: Offers a mobile app for sales teams on the go.
  • Nutshell: Known for its intuitive mobile app for contact management.
  • Zoho CRM: Provides a mobile app for Android and iOS users.


The Most Advanced CRM

1. Salesforce Essentials
Salesforce Essentials is a comprehensive CRM with advanced features for managing leads, sales, and customer support. It’s a top choice for businesses seeking advanced capabilities to support complex customer relationships.

2. HubSpot CRM
HubSpot CRM offers a range of advanced features, including artificial intelligence for predictive sales insights and extensive customization options. It’s a strong choice for businesses that need advanced CRM capabilities.

Worst: Active Campaign
Active Campaign, while robust and user-friendly, may be considered less advanced in terms of features compared to Salesforce Essentials and Zoho CRM, making it less suitable for businesses with complex needs.


Why is HubSpot the best CRM for small business?

 After this comparison, we highly recommend HubSpot CRM, and these are the reasons:

HubSpot: A Game-Changer for Small Businesses

HubSpot has cemented its position as a top-notch CRM software for small businesses, offering an all-in-one platform to manage contacts, track deals, and streamline communication. Its user-friendly interface, robust features, and customization options make it a powerful tool for enhancing customer relationships and driving growth.

Unraveling the Power of HubSpot CRM

Dive into the world of HubSpot CRM and discover how its intuitive dashboard, seamless integration with marketing and sales tools, and comprehensive analytics provide a holistic solution for small business needs. Learn how HubSpot’s automation and reporting features empower businesses to make data-driven decisions and cultivate lasting customer connections.

Leveraging HubSpot’s CRM for Unprecedented Growth

Learn how HubSpot’s comprehensive CRM tools, including contact management, email tracking, and sales pipeline automation, can revolutionise your small business operations. Discover the ways in which HubSpot empowers businesses to streamline processes, nurture leads, and foster meaningful customer relationships.

Embracing the Power of HubSpot for Small Business Growth

With its unparalleled features and seamless integration capabilities, HubSpot emerges as the top choice for small businesses seeking to optimize their CRM strategies. Empower your business with HubSpot’s transformative CRM solutions and embark on a journey toward sustainable growth and enhanced customer satisfaction.

The Importance of CRM for Small Business


Before we dive into the specifics, let’s understand why CRM is crucial for small businesses. A CRM system empowers you to:

Enhance Customer Relationships: CRM helps you keep track of customer interactions, providing a 360-degree view of each customer. This allows for more personalized communication and services.

Boost Sales: With CRM, you can streamline your sales process, manage leads effectively, and analyze data to make data-driven decisions.

Improve Efficiency: Automate repetitive tasks, such as data entry and follow-up reminders, saving time and resources.

Data Security: Safeguard customer data and ensure compliance with data protection regulations.

Now, let’s explore the top CRM software and tools for small businesses.

Ericson Da Silva.

Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.