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—Salesforce vs SAP—

Comparing Salesforce and SAP

Determine which platform suits your business needs


In the world of Customer Relationship Management (CRM) software, there are two major companies: Salesforce and SAP. Both are popular with big companies, but they have different strengths and weaknesses. This blog post will help you understand the differences between SAP and Salesforce so you can choose the best one for your business.

First, let’s establish a foundation.

  • Salesforce CRM is a cloud-based CRM platform specifically designed to manage all your customer interactions and data. It excels in sales force automation, marketing automation, and customer service.

salesforce home page

  • SAP is a comprehensive Enterprise Resource Planning (ERP) system that offers a CRM module alongside functionalities for finance, human resources, and supply chain management.

The CRM Showdown: Salesforce vs. SAP

Now, let’s dissect the two platforms across crucial aspects:


  • Sales Force Automation: Both Salesforce and SAP offer robust sales automation tools. However, Salesforce boasts a more user-friendly interface and extensive customization options.

  • Customer Service Management: Salesforce shines in customer service with its intuitive ticketing system and omnichannel support features. SAP’s customer service capabilities are adequate but may require more configuration.

  • ERP Integration: SAP integrates seamlessly with its own ERP system, creating a unified data environment. Salesforce offers pre-built connectors and a robust API for integration with various ERPs, including SAP.


salesforce dashboard


  • Salesforce: Designed for easy scalability, Salesforce readily adapts to growing businesses.

  • SAP: SAP can scale to accommodate large enterprises, but the process might be more complex due to its on-premise or hybrid deployment options.

Benefits & Pros:

  • Salesforce: User-friendly, highly customizable, excellent sales and marketing automation, strong app ecosystem.

  • SAP: Unmatched ERP integration, comprehensive functionality across business processes, ideal for complex global operations.


  • Salesforce: Offers various subscription tiers based on features and user count. Pricing can be transparent but can also become expensive for large deployments.

  • SAP: Pricing is typically customized based on specific needs, making upfront cost comparisons difficult.


  • Salesforce: Generally receives positive reviews for its user-friendliness and robust functionalities. However, some users report complexity in advanced configurations.

  • SAP: Reviews commend SAP’s comprehensive nature and tight ERP integration. However, its complexity and customization requirements can be drawbacks.

Integration with Other Apps & Platforms:

  • Salesforce: Integrates with a vast ecosystem of business applications through Salesforce AppExchange.

  • SAP: Offers integration capabilities with other SAP products and some third-party applications.


Choosing between SAP and Salesforce hinges on your specific needs.

  • For businesses prioritizing a user-friendly, sales-focused CRM with robust integrations, Salesforce is a compelling choice.

  • Large enterprises with complex global operations and a need for tight ERP integration might find SAP the better fit.

Carefully evaluate your CRM requirements, considering factors like budget, technical expertise, and desired functionalities. Remember, the “better” CRM is the one that empowers your business to flourish.

Ericson Da Silva.

Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.