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— Sales Management —

Top 7 CRMs to Supercharge Sales Teams and Close More Deals

Struggling to close deals? Empower your sales team with the right tools!

Introduction

Having a good CRM system can help your team work better and close more deals, even if they are talented and experienced. With so many CRM options to choose from, it can be hard to pick the right one. Don’t worry This helpful guide looks at the best 7 CRMs that are made to help your sales team do better and reach great results.

What is Sales Management Software?

Sales management software goes beyond traditional CRM functionalities. Imagine a centralized platform specifically tailored to the needs of sales teams. It empowers them to manage their entire sales pipeline, nurture leads, track opportunities, and collaborate seamlessly – all within a user-friendly interface. By leveraging sales management software, businesses can:

  • Improve Sales Team Efficiency: Automate repetitive tasks like data entry and reporting, freeing up valuable time for relationship building and closing deals.
  • Enhance Pipeline Management: Visualize the sales pipeline, track the progress of deals, and prioritize opportunities for maximum impact.
  • Empower Data-Driven Decisions: Gain valuable sales insights through comprehensive reporting and analytics tools, allowing you to identify sales trends, adjust strategies, and optimize performance.
  • Foster Collaboration: Enable seamless communication and collaboration between sales reps, managers, and other departments, ensuring everyone is aligned and working towards shared goals.

 

Top 7 CRMs to Supercharge Your Sales Teams

With a multitude of sales management software options available, the ideal solution depends on the size and specific needs of your sales team. Here’s a breakdown of the leading CRMs, categorized by their strengths and ideal use cases:

Salesforce Sales Cloud:

salesforce home page

A comprehensive CRM platform offering a robust sales pipeline management system, advanced automation tools, and powerful reporting functionalities. Ideal for large sales teams and enterprises seeking a feature-rich solution. Pricing: Plans start at $25 per user per month.

Pipedrive:

pipedrive crm homepage

A user-friendly CRM with a strong focus on sales pipeline visualization. It offers functionalities like deal tracking, lead scoring, and activity management, making it ideal for sales teams seeking a streamlined and visual approach to sales management. Pricing: Plans start at $12.50 per user per month.

Freshsales:

freshsale crm homepage

A user-friendly CRM offering core sales functionalities like contact management, opportunity tracking, and email marketing automation. It’s ideal for small and mid-sized businesses seeking a cost-effective solution to manage their sales pipelines and nurture leads. Pricing: Plans start at $15 per user per month.

Zoho CRM:

zoho home page

A comprehensive CRM solution offering core functionalities like contact management, opportunity tracking, and reporting tools. Additionally, Zoho CRM offers features specifically designed for sales forecasting and territory management, making it ideal for businesses seeking a well-rounded solution for their sales teams. Pricing: Plans start at $12 per user per month.

Salesflare:

salesflare homepage

An AI-powered CRM that leverages data enrichment and automation to streamline sales workflows. It focuses on automatically capturing customer data from emails and social media, enriching lead profiles, and suggesting next steps. Ideal for sales teams seeking a data-driven and automated approach to sales. Pricing: Plans start at $35 per user per month.

Close.com:

close crm

A user-friendly CRM designed specifically for inside sales teams. It offers functionalities like call tracking, email automation, and built-in video conferencing tools, making it ideal for teams that rely heavily on phone communication and remote interactions. Pricing: Plans start at $29 per user per month.

Highspot:

highspot crm

A sales enablement platform that integrates with your CRM. It offers functionalities like content management, personalized training materials, and sales analytics, empowering reps with the right resources to close deals effectively. Pricing: Available upon request.

 

Pros and Cons of Each Sales Management Software

It’s important to carefully evaluate the pros and cons of each sales management software option before making a decision.

Salesforce:

Pros:

  • Highly scalable: Adapts to businesses of all sizes and complexities.
  • Extensive features: Offers robust sales pipeline management, automation, reporting, and customization options.
  • Large app ecosystem: Integrates with a wide range of business tools.
  • Strong brand recognition: Extensive resources and support available.

Cons:

  • Steeper learning curve: Can be complex for new users to navigate.
  • Higher cost: Pricing can be expensive for smaller teams.
  • Customization complexity: Advanced customization might require technical expertise.

Pipedrive:

Pros:

  • Visual sales pipeline: Intuitive interface with a drag-and-drop pipeline view.
  • Focus on deal flow: Streamlines sales process management and activity tracking.
  • Affordable pricing: Competitive pricing for smaller teams.
  • Ease of use: User-friendly interface with minimal learning curve.

Cons:

  • Limited reporting: Reporting capabilities might be less powerful compared to Salesforce.
  • Fewer integrations: Integrates with fewer tools compared to Salesforce.
  • Limited customization options: Less flexibility for complex sales processes.

Freshsales:

Pros:

  • Simple and intuitive: Easy to learn and use, even for non-technical teams.
  • Strong lead management: Built-in features for lead scoring, nurturing, and conversion.
  • Affordable pricing: Offers competitive pricing for small and medium businesses.
  • Built-in phone and email: Integrates phone calls and emails for streamlined communication.

Cons:

  • Limited customization options: Might not be suitable for highly customized sales processes.
  • Limited reporting: Reporting features may be less robust for advanced needs.
  • Scalability concerns: May not be ideal for very large teams.

Zoho CRM:

Pros:

  • Scalable and affordable: Grows with your business and offers various pricing tiers.
  • Wide range of features: Includes sales pipeline management, automation, reporting, and mobile access.
  • Integrates with other Zoho products: Seamless integration with Zoho’s suite of business applications.
  • Free plan available: Limited free tier allows you to test the platform.

Cons:

  • Interface clutter: Interface can be cluttered with features, requiring some familiarization.
  • Setting up automations: Creating automations might require some technical knowledge.
  • Limited free plan functionality: Free tier has restricted features.

Salesflare:

Pros:

  • Automatic lead enrichment: Uses data enrichment tools to gather rich lead data.
  • Visually appealing interface: Offers a clean and user-friendly interface with a deal pipeline view.
  • Integrations: Integrates with various email providers and calendars.
  • Free plan available: Limited free tier allows basic functionality.

Cons:

  • Limited automation features: Automation capabilities might be less advanced compared to others.
  • Limited customization: May not be suitable for highly customized needs.
  • Free plan limitations: Free tier restricts features and contacts.

Close.com:

Pros:

  • Focus on activity-based selling: Encourages recording all sales activities for better insights.
  • Built-in calling features: Integrates phone calls for efficient communication.
  • Affordable pricing: Competitive pricing structure for smaller teams.
  • Easy to use: Simple interface with a short learning curve.

Cons:

  • Limited features: Fewer features compared to more comprehensive CRMs.
  • Limited reporting: Reporting capabilities might be basic for some needs.
  • Limited integrations: Integrates with fewer tools compared to some competitors.

Highspot:

Pros:

  • Content management for sales: Focuses on managing and sharing sales content with prospects and clients.
  • Engagement tracking: Provides insights into content engagement and buyer behavior.
  • AI-powered features: Uses AI to recommend relevant content and personalize sales presentations.
  • Scalable solution: Can adapt to the needs of growing sales teams.

Cons:

  • Niche focus: Primarily focused on sales content management, not a full-fledged CRM.
  • Higher cost: Can be expensive for smaller teams compared to general CRMs.
  • Integration complexity: Integration with existing CRM systems might be required.

Conclusion: 

Equipping your sales team with the right CRM can be a game-changer. By leveraging the powerful functionalities highlighted above, you can empower your reps to manage their pipelines more effectively, nurture leads with greater efficiency, and ultimately, close more deals. Carefully evaluate the top 7 CRMs mentioned, consider your sales team’s specific needs, and take advantage of free trials to find the perfect platform to propel your sales team towards achieving stellar results. Remember, a well-implemented CRM can be the key to unlocking significant growth and sustainable success for your business.

Ericson Da Silva.

Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.