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— CRM for Commercial Real Estate —

Best Top CRMs for Commercial Real Estate

Discover the best CRMs for commercial real estate to supercharge your operations


A CRM for commercial real estate is a central hub for client and property info. It makes communication easier, automates tasks, and helps you build strong relationships, which will help your business succeed. With so many CRM options, it can be hard to find the right one. Don’t worry, broker! This guide will show you the best commercial real estate CRMs, so you can choose the right one.

What is a Real Estate CRM?


A real estate CRM is a software for the commercial real estate industry. A digital filing cabinet that stores and organizes client data, property details, communication history, and deal pipelines.

A CRM is your secret weapon because it helps you organize things better. Say goodbye to scattered spreadsheets and sticky notes. A CRM puts all your important info at your fingertips.
Lead Nurturing Powerhouse: No more missed leads. CRMs help you connect with potential clients to build long-term business relationships with them.
Deal tracking efficiency: Keep track of your deals from start to finish. CRMs show you what’s going on with your deals. You can see how they’re doing, find problems, and close them faster.
Easy Teamwork: Work together easily. CRMs help agents share and work together.
Make data-driven decisions. Get insights into client behavior and market trends with reporting features. CRMs help you make smart business decisions.

Best CRMs for Commercial Real Estate:

Now that you know the power of a real estate CRM, let’s look at the top contenders:

1. Apto

  • Pricing: Apto offers a tiered pricing structure. While exact costs are not publicly available, they typically range from around $40 to $80 per user per month. Contact Apto for a tailored quote based on your specific needs.

  • Features: Apto shines with its user-friendly interface and robust property management features. Expect functionalities like:
    • Streamlined property listing management
    • Automated marketing tools for tenant acquisition
    • Lead nurturing capabilities
    • Powerful reporting and analytics
  • Implementation and Support: Apto offers a comprehensive onboarding process, including data migration assistance and training resources. Their customer support is known for being responsive and helpful.

  • Reviews: Apto is generally praised for its user-friendly interface and comprehensive property management tools. Some users have noted limitations in its reporting capabilities, but Apto is constantly innovating and improving its offerings.

2. ClientLook

  • Pricing: ClientLook employs a tiered pricing structure. Base plans start around $60 per user per month, with additional features available at higher tiers. As with Apto, it’s recommended to contact ClientLook for a customized quote.

  • Features: ClientLook excels in streamlining client interactions with its robust communication features and marketing automation tools. Key functionalities include:
    • Powerful email marketing capabilities
    • Automated task management
    • Two-way text messaging
    • In-depth contact management
  • Implementation and Support: ClientLook provides a guided onboarding process and offers ongoing training resources. Their support team is known for being readily available and knowledgeable.

  • Reviews: ClientLook receives applause for its user-friendly communication tools and marketing automation features. However, some users have mentioned that the cost can be prohibitive for larger teams.

3. REThink

  • Pricing: REThink takes a different approach, offering a transaction-based pricing model. Costs typically range from a few hundred dollars to a few thousand dollars per transaction, depending on complexity.

  • Features: If in-depth financial analysis is your priority, REThink stands out. It boasts comprehensive deal management and financial reporting functionalities, including:
    • Automated deal tracking pipelines
    • Advanced financial modeling tools
    • Scenario planning capabilities
    • Customizable reporting dashboards
  • Implementation and Support: REThink offers onboarding services and ongoing support, though the specifics may vary depending on your chosen plan. It’s recommended to inquire about their support offerings during the sales process.

  • Reviews: REThink is lauded for its in-depth financial analysis and comprehensive deal management features. There is less user feedback readily available compared to some other CRMs on this list, so a personalized demo might be beneficial to assess if it aligns with your needs.

4. AscendixRE

  • Pricing: AscendixRE follows a tiered pricing structure, with plans ranging from around $50 to $100 per user per month. Contact AscendixRE for a specific quote tailored to your business size and needs.

  • Features: AscendixRE is meticulously crafted for the specific needs of commercial real estate professionals. It offers functionalities designed to boost lead generation and deal management prowess, such as:
    • Automated lead capture and nurturing tools
    • Customizable property marketing templates
    • Comprehensive deal pipeline management
    • Collaboration features for seamless teamwork
  • Implementation and Support: AscendixRE provides onboarding services and ongoing support resources. Their support team is known for being helpful and knowledgeable about the platform.

  • Reviews: AscendixRE receives positive feedback for its features specifically tailored to commercial real estate and its user-friendly interface. Some users have mentioned a slight learning curve during initial setup.

5. Freshworks CRM

  • Pricing: Freshworks CRM offers a freemium model, with a free plan for basic needs and paid tiers with additional functionalities starting around $12 per user per month. This flexibility makes it an attractive option for businesses of all sizes.

  • Features: Freshworks offers a scalable and user-friendly CRM solution with functionalities that cater to various needs. Here are some highlights relevant to commercial real estate:
    • Contact management with detailed property information storage
    • Lead scoring and segmentation tools
    • Task management and automation capabilities
    • Customizable reporting dashboards
  • Implementation and Support: Freshworks offers readily available resources


    The CRMs explored here – Apto, ClientLook, REThink, AscendixRE, and Freshworks CRM – each offer unique functionalities and cater to diverse business models. Remember, there’s no single “best” CRM; the optimal choice hinges on your specific workflows, budget, and desired features.

    By implementing a CRM that empowers you to streamline workflows, cultivate stronger client relationships, and make data-driven decisions, you’ll be well-equipped to conquer the ever-evolving commercial real estate landscape. So, step into the future of success – embrace the power of a CRM and watch your business soar.

    Ericson Da Silva.

    Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.