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— Best CRM for Marketing Agencies—

Top CRM Picks for Marketing Agencies (2024)

Read our in-depth guide with features, pricing, and reviews for marketing Agencies CRM

In the fast-paced world of marketing agencies, staying organized and keeping clients happy is a constant battle. With overflowing inboxes, scattered notes, and ever-shifting project details, it’s easy to feel like you’re constantly playing catch-up. Enter the Customer Relationship Management (CRM) system, a game-changer for marketing agencies of all sizes.

What is a CRM and Why is it Important for Marketing Agencies?


A CRM acts as your central hub, meticulously storing client information, project details, communication history, and campaign performance data. This translates into several key benefits:

  • Enhanced Client Relationships: A CRM empowers you to cultivate deeper client relationships by providing a clear picture of communication history, preferences, and past projects.
  • Improved Project Management: Say goodbye to scattered spreadsheets and sticky notes. A CRM streamlines project organization, allowing you to efficiently track progress, assign tasks, and meet deadlines.
  • Boosted Team Collaboration: CRM systems facilitate seamless teamwork by providing a shared platform for information access, communication, and project updates.
  • Data-Driven Decision Making: CRMs transform your client data into actionable insights. By analyzing campaign performance and client interactions, you can make data-driven decisions to optimize future campaigns.

Now that you understand the power of a CRM for your marketing agency, let’s delve into the top contenders in 2024. We’ll explore their pricing, features, implementation processes, support options, and even consider real user reviews to help you find the perfect fit.


    Top CRM contenders for Marketing Agencies:

    Now that we’ve established the undeniable benefits of utilizing a CRM system, let’s delve into the top contenders vying for a spot in your marketing arsenal:

    HubSpot CRM:

    HubSpot boasts a free forever plan, making it an attractive option for agencies on a budget. However, the free tier offers limited functionality. Paid plans unlock advanced features like marketing automation, lead scoring, and reporting tools. HubSpot excels in fostering strong client relationships with its built-in email marketing and social media management features.

    Pricing: Free, with paid plans starting at $45/month.

    Pros: User-friendly interface, free tier available, robust marketing automation tools.

    Cons: Limited functionality in the free plan, can be expensive for larger agencies.

    Reviews: HubSpot consistently receives praise for its user-friendly interface and extensive marketing automation features. However, some reviewers note that its functionality can be overwhelming for smaller agencies.

    Close CRM:

    Close CRM prioritizes simplicity and ease of use. Its intuitive interface and focus on deal management make it a favorite amongst sales-driven marketing agencies. Close integrates seamlessly with popular tools like Gmail and Zapier, further streamlining workflows.

    Pricing: Plans start at $65/month per user.

    Pros: Easy to use, strong sales pipeline management, excellent integrations.

    Cons: Limited marketing automation features, may not be ideal for client-centric agencies.

    Reviews: Close CRM garners positive reviews for its intuitive interface and focus on deal management. However, some reviewers report a lack of robust marketing automation features.

    Freshsales CRM:

    Freshsales offers a comprehensive CRM solution specifically designed for marketing and sales teams. It boasts a unique gamification feature that incentivizes positive sales behaviors and fosters a competitive spirit within your team. Freshsales integrates seamlessly with other Freshworks products for a unified customer experience platform.

    Pricing: Free plan available, with paid plans starting at $12/month per user.

    Pros: Affordable pricing, gamification feature for sales motivation, strong integrations with other Freshworks products.

    Cons: Free plan has limited functionality, user interface can be cluttered.

    Reviews: Freshsales receives positive feedback for its affordability and gamification features. However, some reviewers find the user interface to be cluttered, especially for first-time users.

    Salesforce Essentials:

    Salesforce is a household name in the CRM world, and Salesforce Essentials offers a stripped-down version specifically designed for small businesses. While it lacks the extensive functionality of its enterprise counterparts, Essentials provides a solid foundation for contact management, opportunity tracking, and reporting.

    Pricing: Starts at $25/month per user.

    Pros: Scalable solution, strong brand reputation, reliable customer support.

    Cons: Limited functionality compared to enterprise plans, steeper learning curve.

    Reviews: Salesforce Essentials is praised for its scalability and brand reputation. However, some reviewers find the learning curve to be steeper compared to other options on this list.


    Selecting the ideal CRM for your marketing agency hinges on a thorough understanding of your specific needs and budget. Consider the size of your team, the complexity of your client projects, and the features that will most significantly elevate your workflow. By meticulously evaluating the CRM contenders outlined above, and leveraging the insights gleaned from user reviews, you’ll be well-equipped to make an informed decision. Remember, a well-implemented CRM system can serve as the cornerstone for fostering thriving client relationships, streamlining project management

      Ericson Da Silva.

      Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.