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— CRM For Manufacturing —

Top CRMs for Manufacturing Businesses

Enhance your Manufacturing business with the best CRMs


The manufacturing industry is all about strong customer relationships.  But keeping track of all those complex orders, diverse contacts, and ongoing communications can quickly become overwhelming.  That’s where customer relationship management (CRM) software comes in and makes all the difference.  A CRM designed for manufacturing businesses goes beyond basic contact management.

What is a CRM Software for Manufacturing?


A CRM for manufacturing is way more than just a way to store contact info.  It’s a one-stop shop for all things manufacturing.  These CRMs usually have tools for tracking production cycles, ways to communicate with clients, and ways to get useful information about customers.  Imagine being able to manage your sales pipelines easily, keep customers in the loop about orders, and generate reports that show what customers are buying – all in one place.

Why is it Important?

By offering features like opportunity tracking that aligns with your production cycles, you can provide clear visibility to your customers, fostering trust and loyalty.  Additionally, insightful reports generated by your CRM can uncover valuable customer trends, allowing you to tailor your offerings and strengthen your competitive edge.

Best CRMs for Manufacturing Businesses

  • Zoho CRM:

Zoho CRM has been around for a while, and they’ve built up a pretty solid suite of features that are great for manufacturing businesses.

It’s great for managing opportunities, letting you create custom pipelines that reflect your specific production processes. Zoho CRM also has great reporting features, so you can create reports that show you what customers are buying and help you make good decisions.

Pricing: Free plan for up to 3 users, with paid plans starting at $12 per user per month.

Features: Contact management, opportunity management with custom pipelines, sales forecasting, reporting and analytics, integrations with various manufacturing applications.

Implementation: Relatively straightforward setup process with extensive documentation and tutorials.

Support: Online knowledge base, community forum, and email support for free plan users, with live chat and phone support for paid plans.

Reviews: Zoho CRM is praised for its affordability, comprehensive feature set, and strong reporting capabilities. However, some users report a steeper learning curve compared to simpler CRMs.

  • Salesforce Manufacturing Cloud:

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Salesforce is a titan in the CRM industry, and their Manufacturing Cloud caters specifically to the needs of manufacturing businesses. It offers powerful features like production tracking tools, allowing you to keep customers informed about order progress in real-time. Salesforce Manufacturing Cloud also boasts robust forecasting capabilities, enabling you to predict demand and optimize your production processes accordingly.

Pricing: Custom pricing based on individual needs.

Features: Contact management, opportunity management, production tracking, forecasting, integrations with various manufacturing applications and ERP systems.

Implementation: Requires more technical expertise for setup compared to some other options.

Support: Comprehensive online knowledge base, dedicated customer support team, and various training resources.

Reviews: Salesforce Manufacturing Cloud is praised for its powerful features, deep integration with manufacturing applications, and robust forecasting capabilities. However, the custom pricing structure might not be ideal for smaller businesses, and the learning curve can be steeper compared to other options.

  • Freshsales:

Freshsales is a rising star in the CRM world, known for its intuitive interface and competitive pricing. It offers a strong foundation for manufacturing businesses, including features like opportunity management with custom pipelines and clear communication functionalities. Freshsales also integrates seamlessly with various popular manufacturing applications, allowing you to consolidate all your customer data within a single platform.

Pricing: Free plan for up to 10 users, with paid plans starting at $15 per user per month.

Features: Contact management, opportunity management with custom pipelines, email marketing automation, social media management (limited in free plan), integrations with various manufacturing applications.

Implementation: Simple and intuitive setup process.

Support: Comprehensive online knowledge base and email support for free plan users, with live chat and phone support for paid plans.

Reviews: Freshsales is lauded for its user-friendliness, affordability, and strong foundation for managing customer.


Choosing the ideal CRM for your manufacturing business hinges on your specific needs and budget. Zoho CRM offers a comprehensive and affordable solution with strong reporting capabilities. Salesforce Manufacturing Cloud caters to larger businesses seeking powerful features and deep integration with manufacturing applications, while Freshsales provides a user-friendly and budget-conscious option for smaller manufacturers.

Remember: The key is to carefully evaluate your team’s workflow, desired functionalities, and budget to identify the CRM that empowers you to forge stronger customer bonds, streamline operations, and propel your manufacturing business forward.

Ericson Da Silva.

Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.