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— Klaviyo CRM —

Klaviyo CRM: Power Up Your E-commerce with This CRM

How Klaviyo CRM simplifies customer management, automates tasks, and boosts sales

Online stores are all about happy customers these days. Klaviyo CRM helps businesses connect with their customers better and sell more through personalized marketing automation. In this article, I will explain what Klaviyo CRM does, who it’s good for, how much it costs, and why it’s different from other options.

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About Klaviyo CRM

Who Uses it

Pricing

Features

Pros & Cons

Alternatives

Review

What is Klaviyo CRM?

Klaviyo CRM is a marketing tool specifically designed for e-commerce businesses. Think of it as a command center for all your online store’s customer interactions. Here’s what it does:

  • Deeper Connections: Klaviyo helps you connect with your customers on a more personal level by using their purchase history and preferences.
  • Personalized Marketing: It lets you create targeted email and text message campaigns that resonate with each customer.
  • Boost Sales: By sending the right messages to the right people at the right time, Klaviyo helps you drive sales and grow your business.

Who Uses Klaviyo CRM?

 

Klaviyo CRM caters to a broad spectrum of e-commerce businesses seeking to elevate their customer engagement strategies. Here’s how it empowers different players:

    • Small Businesses & Startups: Klaviyo offers a user-friendly platform with a free plan, making it an accessible option for businesses starting out.
    • Established E-commerce Stores: Klaviyo’s advanced features, like segmentation and A/B testing, allow established stores to personalize campaigns and optimize marketing efforts.
    • Subscription Box Companies: Klaviyo excels at managing recurring orders and nurturing customer loyalty, making it ideal for subscription-based businesses.

Pricing

Klaviyo’s pricing structure is a bit unique compared to some traditional CRMs. Here’s a breakdown to simplify it:

  • Free Plan: Great for getting started with basic features like email marketing for up to 500 monthly sends and 100 contacts.
  • Paid Plans: Klaviyo offers several paid plans with increasing features and capacities. These plans are based on the number of contacts you have and the number of monthly email sends you need. The more contacts and sends you have, the higher the plan tier you’ll need.

Here’s a catch: Specific pricing details aren’t readily available on their website. It’s recommended to explore Klaviyo’s pricing page for the most up-to-date information, as they may update their plans from time to time.

Pro Tip: Klaviyo offers a calculator tool on their website that allows you to estimate your pricing based on your expected contact and email send volume.

Key Features

Klaviyo goes beyond basic contact management. It boasts a suite of features designed to transform customer data into actionable insights and personalized marketing campaigns. Here are some key highlights:

      • Email Marketing: Design and send beautiful, targeted email campaigns to different customer segments based on their behavior and preferences.
      • SMS Marketing: Engage with customers directly on their mobile devices with time-sensitive promotions and personalized messages.
      • Customer Segmentation: Group customers based on purchase history, demographics, and behavior for highly targeted marketing efforts.
      • A/B Testing: Optimize your email campaigns by testing different subject lines, content layouts, and calls to action.
      • Form Builder: Create custom forms to capture valuable customer data at key touchpoints on your website.
      • Analytics & Reporting: Gain in-depth insights into campaign performance and customer behavior to make data-driven decisions.

    Implementation and Support

     

    Klaviyo offers a user-friendly interface that simplifies the process.  Integrating Klaviyo with your existing e-commerce platform is a breeze, allowing you to import customer data seamlessly.  Furthermore, Klaviyo boasts many educational resources and support options to help users get the most out of the platform.

    Support: 

    Klaviyo offers a few resources to help you get the most out of their CRM, but specific details about their support features aren’t explicitly advertised on their website. Here’s what you can likely expect:

    • Self-Service Options: Klaviyo likely has a comprehensive Help Center with articles, tutorials, and FAQs to troubleshoot common issues and answer basic questions.
    • Knowledge Base: They might also have a searchable knowledge base filled with helpful resources and guides on using Klaviyo’s features effectively.
    • Community Forum: An online community forum could be another option, allowing you to connect with other Klaviyo users and ask questions or share tips.

    Limited Direct Support: While there might not be readily available information on phone or live chat support, Klaviyo likely offers email support as a way to reach out with specific questions or request assistance.

    Pros & Cons

    Klaviyo CRM is great for personalizing messages to tons of customers at once. It’s easy to use and lets you send targeted campaigns that your customers will actually like. Klaviyo even has a free plan, which is perfect for businesses starting out. But, as your business grows, you’ll need more features and the free plan won’t be enough. Upgrading to a paid plan can cost more, so that’s something to consider.

    Alternatives to consider

    Several CRM solutions cater to the e-commerce space. For those seeking a free, open-source option, consider SuiteCRM. If a CRM with a focus on sales automation is your priority, HubSpot CRM might be a viable alternative. Ultimately, the best choice depends on your specific needs, budget, and the size of your online store.

     

    Reviews

    Klaviyo CRM has garnered positive feedback from e-commerce businesses who appreciate its user-friendly interface and powerful marketing automation features. Reviewers commend Klaviyo’s ability to personalize customer experiences and boost sales. However, some users have expressed concerns regarding the limitations of the free plan and the potential cost of upgrading as their business grows.

    Ericson Da Silva.

    Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.