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— Hubspot vs Mailchimp —

HubSpot CRM vs. Mailchimp CRM:

A Detailed Comparison for Business

Tailoring Your Customer Relationship Management Strategy


Two popular CRM options are HubSpot CRM and Mailchimp CRM. But which one is the right fit for you?

This comprehensive comparison dives into the center functionalities, estimating structures, focal points and drawbacks, and integration capabilities of both stages. We’ll too investigate elective CRMs to guarantee you make an educated choice.

HubSpot CRM: An All-in-One Powerhouse

hubspot homepage

HubSpot CRM is more than just a tool for managing client connections It has many tools to help you keep track of how you work with customers, from finding new leads to building relationships and making sales.

Mailchimp CRM: Streamlined Email Marketing Focus


Mailchimp CRM is a specialized tool that uses Mailchimp’s knowledge in email marketing. It works well with Mailchimp’s email marketing tools, so you can easily control email campaigns, see how customers interact with them, and develop new leads all in one place.

Feature Face-Off

Here’s a breakdown of the key functionalities offered by HubSpot CRM and Mailchimp CRM:

  • HubSpot CRM: Contact management, lead scoring, deal pipelines, marketing automation, reporting and analytics, service tools.
  • Mailchimp CRM: Email marketing tools, contact segmentation, landing page creation, basic lead management, campaign automation.


Pricing comparison

Both HubSpot CRM and Mailchimp CRM offer a free tier with limited features. However, their pricing structures differ:

  • HubSpot CRM: Freemium model with paid tiers based on features and user volume.
  • Mailchimp CRM: Paid plans based on email list size and features.

Feature HubSpot CRM Mailchimp CRM
Pricing Model Freemium, Paid Tiers Paid Plans
Free Plan Up to 1,000,000 contacts, limited features
Up to 2,000 contacts, limited features
Starter Plan N/A
$11/month (Up to 500 contacts)
Standard Plan Starts at $45/month (1,000 contacts)
$29/month (Up to 5,000 contacts)
Pro Plan Starts at $800/month (2,000 contacts)
$99/month (Up to 10,000 contacts)
Enterprise Plan Contact Sales Contact Sales


Pros and Cons

HubSpot CRM


  • Comprehensive CRM features for all stages of the customer lifecycle.
  • Powerful marketing automation capabilities.
  • Scalable solution for growing businesses.


  • Steeper learning curve compared to Mailchimp CRM.
  • Higher pricing for advanced features.

Mailchimp CRM


  • User-friendly interface with a focus on email marketing.
  • Affordable pricing for basic CRM needs.
  • Seamless integration with Mailchimp’s email marketing tools.


  • Limited CRM functionalities compared to HubSpot CRM.
  • May not be scalable for complex sales pipelines.


Integration Arena

HubSpot CRM boasts a vast ecosystem of integrations with various business applications, including marketing automation tools, payment processors, and accounting software.

hubspot integration apps

Mailchimp CRM primarily integrates with Mailchimp’s marketing tools, but also offers some third-party integrations.

mailchimp integration

Seeking Alternatives?

HubSpot CRM Alternatives:

  • Salesforce Essentials: A simplified version of Salesforce, offering core CRM functionalities like lead management, contact management, and opportunity tracking. Geared towards small businesses seeking an established CRM brand with robust features at a competitive price point.

  • Zoho CRM: A comprehensive CRM solution with robust sales, marketing, and customer service functionalities. Ideal for businesses seeking a feature-rich alternative to HubSpot CRM, especially for those managing complex sales pipelines and workflows.

  • Freshworks CRM: User-friendly and affordable CRM with a focus on lead scoring, deal pipelines, and automation. A great choice for small and medium-sized businesses seeking a user-friendly alternative to HubSpot CRM’s free tier, with more advanced features at an accessible price.

  • Nutshell: Streamlined CRM built for sales teams, offering contact management, email integration, and activity tracking. Well-suited for teams seeking a user-friendly and affordable CRM alternative to HubSpot CRM’s free tier, with a focus on sales pipeline management.

Mailchimp CRM Alternatives:


  • ActiveCampaign: An email marketing and marketing automation platform with built-in CRM functionalities. Ideal for businesses prioritizing email marketing alongside basic CRM needs, offering a user-friendly interface and robust campaign automation capabilities.

  • GetResponse: An email marketing platform with landing page creation tools and basic CRM functionalities like contact management and email automation. A good option for businesses seeking an affordable alternative to Mailchimp CRM, with a focus on email marketing and lead nurturing.

  • Constant Contact: User-friendly email marketing platform with built-in contact management and basic CRM tools. Suitable for small businesses prioritizing email marketing and simple CRM functionalities at an affordable price point.

  • Klaviyo: E-commerce focused email marketing platform with CRM functionalities like customer segmentation and purchase history tracking. A great choice for online stores seeking an alternative to Mailchimp CRM with features tailored specifically for e-commerce marketing and customer interactions.

To summarize

The choice between HubSpot CRM and Mailchimp CRM hinges on your specific business needs.

  • HubSpot CRM is ideal for: Businesses seeking a comprehensive CRM with marketing automation tools and a focus on scaling their customer relationships.
  • Mailchimp CRM is ideal for: Businesses prioritizing email marketing and needing basic CRM functionalities with a user-friendly interface and affordable pricing.

Carefully evaluate your CRM requirements and budget to make the best choice for your business success.

Ericson Da Silva.

Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.