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6 CRM Templates for Google Sheets to Organize Your Data

Explore 6 Free & Paid CRM Templates for Google Sheets


In today’s data-driven business landscape, managing customer information effectively is paramount for success. For many small businesses and startups, investing in a robust CRM (Customer Relationship Management) system can feel like a significant financial hurdle. However, there’s a powerful and accessible solution waiting to be tapped into – Google Sheets.

What is Google Sheets?

Google Sheets is a free spreadsheet program that you can use online. It’s part of the Google Workspace. You can use it to organize and edit data with others, which is helpful for remote teams.

What is a CRM for Google Sheets?

google sheets

A CRM for Google Sheets leverages the functionalities of Google Sheets to create a custom CRM system. By utilizing pre-designed templates or building your own spreadsheet, you can manage customer contact details, track communication history, and streamline workflows – all within the familiar and accessible environment of Google Sheets.

Benefits of Using a CRM Template for Google Sheets

There are numerous benefits to utilizing a CRM template for Google Sheets:

  • Cost-Effective: Free templates offer a budget-friendly solution for managing customer data, particularly for startups and small businesses.
  • Customization: Templates can be customized to fit your specific needs, allowing you to add or remove columns and functionalities as required.
  • Accessibility: Since Google Sheets is a web-based application, your CRM data is accessible from any device with an internet connection, fostering remote team collaboration.
  • Easy to Use: The familiar interface of Google Sheets makes it easy to learn and navigate, even for users with limited technical expertise.
  • Scalability: As your business grows, you can easily add more rows and sheets to your CRM template to accommodate your expanding customer base.

Top 6 Free & Paid CRM Templates for Google Sheets

Here are some of the leading free and paid CRM templates for Google Sheets, offering a variety of functionalities to suit your specific needs:

Free CRM Template by HubSpot:

hubspot crm template

This free template by HubSpot offers core functionalities like contact management, deal tracking, and task management. Ideal for businesses seeking a simple and user-friendly solution to manage basic customer interactions.

Zoho CRM Free Trial Template:

zoho templates

This free trial template offers a glimpse into the functionalities of Zoho CRM, a popular paid CRM solution. It includes features like contact management, opportunity management, and reporting tools. While functionalities are limited in the free trial template, it provides a valuable starting point for businesses considering Zoho CRM.

Pros and Cons of Free CRM Templates

Free CRM templates offer a cost-effective way to manage customer data, but they may have limitations in terms of features and scalability. Carefully evaluate your needs to ensure a free template can accommodate your current and future CRM requirements.

Paid CRM Templates for Google Sheets

Several paid CRM templates for Google Sheets offer advanced functionalities beyond those found in free options. Here are two popular options:

Sheet2CRM (Paid): This paid template offers a comprehensive CRM solution with features like contact management, opportunity tracking, email marketing automation, and reporting tools. Ideal for businesses seeking a feature-rich CRM solution within the Google Sheets environment. Pricing: Starts at $27 per month.

Airtable CRM Template (Paid):

airtable crm template

Airtable offers a unique blend of spreadsheet and database functionalities, making it a powerful tool for managing customer data. This paid template leverages Airtable’s capabilities to create a customizable CRM solution. Pricing: Plans start at $10 per user per month.

Pros and Cons of Paid CRM Templates

Paid CRM templates offer a wider range of features and functionalities compared to free options. However, they come with an associated cost. Evaluate your needs and budget to determine if the additional functionalities justify the investment.


Google Sheets, with the help of pre-designed templates, can be a powerful and cost-effective CRM solution for businesses of all sizes. Carefully consider your needs, explore the available free and paid templates, and choose the one that best empowers you to organize your customer data, streamline workflows, and cultivate strong customer relationships.

Ericson Da Silva.

Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.