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— Freshsales vs. HubSpot —

Freshsales vs. HubSpot:

A Comparative Guide

Choose the CRM that fosters streamlined sales & marketing success!

hubspot vs freshsales comparison


In today’s data-driven business world, seamless sales and marketing alignment is paramount. But with numerous CRM (Customer Relationship Management) options available, choosing the right platform can be daunting. Two popular contenders, Freshsales and HubSpot, stand out for their robust functionalities. This blog delves into a Freshsales vs. HubSpot showdown, meticulously analyzing their features in sales, marketing, and integrations. Ultimately, we’ll equip you to select the CRM that best orchestrates streamlined sales and marketing harmony for your business.

What is Freshsales CRM?

freshsale crm homepage

Freshsales is a cloud-based CRM solution specifically designed for high-velocity sales teams. It boasts features for lead management, opportunity tracking, pipeline automation, and built-in functionalities for phone calls and email.

freshsale crm

What is HubSpot CRM?

hubspot homepage

HubSpot CRM offers a free forever plan alongside paid tiers. It excels in its user-friendly interface and integrates seamlessly with other HubSpot marketing tools. HubSpot offers features for lead nurturing, email marketing automation, and landing page creation.

hubspot crm

Freshsales vs. HubSpot: A Feature-Rich Face-Off

Let’s delve deeper into the functionalities of Freshsales and HubSpot to understand which might be the perfect fit for your business:

Sales Pipeline Management:

  • Freshsales: Offers a visual sales pipeline with drag-and-drop functionality, ideal for managing complex sales processes.
  • HubSpot: Provides a customizable sales pipeline, but may require additional configuration for intricate sales journeys.

Marketing Automation:

  • Freshsales: Offers basic marketing automation features like email workflows. Integrations with marketing automation tools are necessary for more advanced needs.
  • HubSpot: Shines in marketing automation with built-in features for email marketing campaigns, landing page creation, and social media scheduling.

Lead Nurturing:

  • Freshsales: Provides lead scoring and lead nurturing capabilities, but may not be as comprehensive as HubSpot in this area.
  • HubSpot: Offers robust lead nurturing functionalities with email sequences, smart content, and lead lifecycle automation.


  • Freshsales: Integrates with various third-party applications, including popular marketing automation tools and accounting software.
  • HubSpot: Offers a vast ecosystem of native integrations with all its marketing and sales tools, fostering seamless data flow within the HubSpot platform.


  • Freshsales: Offers a free plan with limited features, paid plans start at $15 per user per month.
  • HubSpot: Provides a free forever CRM plan with basic functionalities, paid plans start at $45 per month.

Pros and Cons:


  • Pros: Affordable, strong sales pipeline management, ideal for high-velocity sales teams.
  • Cons: Marketing automation features are basic, requires additional integrations for advanced marketing needs.


  • Pros: User-friendly interface, robust marketing automation tools, extensive integrations within the HubSpot ecosystem.
  • Cons: Paid plans can be more expensive than Freshsales, sales pipeline management may require more customization for complex sales processes.


Both Freshsales and HubSpot are powerful CRM solutions, but the optimal choice hinges on your specific needs.

  • Prioritize a cost-effective solution with robust sales pipeline management? Freshsales might be your champion.
  • Focus on user-friendliness, extensive marketing automation tools, and seamless integration within a marketing suite? HubSpot could be your ideal partner.

Ericson Da Silva.

Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.