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— Ecommerce —

Top 12 CRM Software to Grow Your

E-commerce Business

12 Top CRM Systems for online stores.

Introduction

Simply having a great online store is not sufficient for success in the competitive world of online shopping today. To really be noticed, you need a strong plan that focuses on making good connections with customers and making business operations more efficient. Step into the world of e-commerce CRM (Customer Relationship Management) software – a strong tool made to help your online store and move your business towards steady growth.

What is an E-commerce CRM?

An e-commerce CRM goes beyond traditional CRM systems. Imagine a comprehensive command center specifically designed for your online store. It centralizes all your customer interactions, order details, and marketing efforts, empowering you to personalize customer journeys, automate repetitive tasks, and gain valuable insights to optimize your e-commerce strategy. By leveraging an e-commerce CRM, you can unlock a world of possibilities, transforming casual website visitors into loyal brand advocates.

Benefits of Using a CRM for E-commerce Businesses

Implementing an e-commerce CRM unlocks a multitude of benefits that can significantly enhance your online store’s performance:

  • Enhanced Customer Relationships: Store detailed customer profiles, purchase history, and communication history, allowing you to personalize communication and foster stronger relationships.
  • Streamlined Order Management: Track orders efficiently, manage inventory levels, and automate tasks like order fulfillment notifications.
  • Improved Marketing Automation: Segment your customer base, personalize marketing campaigns, and schedule automated email sequences to nurture leads and drive sales.
  • Data-Driven Decision Making: Gain valuable customer insights and sales analytics to optimize product offerings, personalize promotions, and identify growth opportunities.
  • Enhanced Team Collaboration: Facilitate seamless communication and collaboration between sales, marketing, and customer service teams, ensuring a unified customer experience.

 

Top 12 E-commerce CRM Software Systems to Boost Sales

With a vast array of e-commerce CRM options available, choosing the right one depends on the size and specific needs of your online store. Here are some of the leading contenders:

Zoho CRM:

zoho home page

A cost-effective CRM solution with core functionalities tailored for e-commerce businesses, including contact management, marketing automation tools, and reporting capabilities. Pricing: Free plan with limited features, paid plans start at $12 per user per month.

Salesforce Sales Cloud:

salesforce home page

A comprehensive CRM platform offering a wide range of features specifically designed for the e-commerce industry, including advanced automation tools, robust analytics, and integrations with various e-commerce platforms. Pricing: Plans start at $25 per user per month.

Honeycomb:

honeycomb  crm

A user-friendly CRM built specifically for e-commerce businesses, offering functionalities like client portals, automated commission tracking, and mobile accessibility. Pricing: Plans start at $35 per user per month.

Shopify CRM:

shopify homepage

Seamlessly integrates with your Shopify store, offering contact management, sales pipeline automation, and built-in reporting functionalities. Pricing: Starts at $29 per month for the Shopify plan with CRM features.

BigCommerce CRM:

bigcommerce homepage

Designed specifically for BigCommerce stores, offering features like customer segmentation, abandoned cart recovery tools, and built-in marketing automation. Pricing: CRM functionalities offered as part of BigCommerce plans (starts at $29.95 per month).

Magento Commerce Cloud (MCC):

magento ecommerce adobe

An enterprise-level CRM solution ideal for large e-commerce businesses using Magento platforms. Offers advanced features like omnichannel marketing automation, personalized product recommendations, and loyalty program management. Pricing: Available upon request.

Freshsales:

freshsale crm homepage

A user-friendly CRM offering core e-commerce functionalities like lead scoring, email marketing automation, and built-in telephony for improved customer service interactions. Pricing: Free plan with limited features, paid plans start at $15 per user per month.

Pipedrive:

pipedrive crm homepage

A sales-focused CRM offering robust pipeline management tools, web form integrations for capturing leads directly from your website, and activity tracking functionalities. Pricing: Plans start at $12.50 per user per month.

HubSpot CRM:

hubspot homepage

A freemium CRM with core functionalities like contact management, deal tracking, and email marketing automation tools. Ideal for smaller e-commerce businesses looking for a cost-effective solution. Pricing: Free plan with limited features, paid plans start at $45 per month.

Zendesk Sell:

zendesk sell homepage

A sales-focused CRM offering features like opportunity management, quote generation, and built-in email sequences to nurture leads. Pricing: Plans start at $19 per user per month.

Klaviyo:

klaviyo crm

An e-commerce marketing automation platform with built-in CRM functionalities like customer segmentation, abandoned cart recovery tools, and personalized email marketing campaigns. Pricing: Freemium plan with limited features, paid plans start at $30 per month.

Omnisend:

omnisend crm

An omnichannel marketing platform offering CRM functionalities like customer segmentation, personalized product recommendations, and multi-channel marketing automation tools (email, SMS, push notifications). Pricing: Freemium plan with limited features, paid plans start at $16 per month.

Choosing the Right E-commerce CRM for Your Business

Selecting the perfect e-commerce CRM requires careful consideration of your specific needs and budget. Here are some key factors to ponder:

  • Business Size and Needs: Consider the size of your online store and your primary objectives (e.g., improving customer service, streamlining sales processes, or enhancing marketing automation).
  • Features and Functionality: Evaluate the features offered by each CRM and ensure they align with your specific requirements.
  • Scalability: Consider your future growth projections and choose a CRM that can scale alongside your business.
  • Ease of Use: Evaluate the user interface and ensure your team can comfortably navigate and utilize the CRM’s functionalities.
  • Pricing: Compare pricing plans and features to find a solution that offers the best value for your investment.

Conclusion

With an e-commerce CRM, you can elevate your online store’s focus on customers, making it a force to be reckoned with. The CRMs listed here have lots of different features that can help all kinds of businesses, no matter their needs or budget. Consider what you require, consider alternative options, and select the most suitable CRM for improving sales, streamlining operations, and fostering customer relationships to expand your e-commerce business.

 

Ericson Da Silva.

Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.