Select Page

— Customer Experience Tools —

Top Customer Experience Tools for Businesses

Explore top customer experience tools for CRMs & find the perfect fit!


In today’s competitive landscape, customer experience (CX) is no longer a differentiator – it’s the battleground. Businesses that prioritize a seamless and delightful customer journey are the ones winning hearts, minds, and wallets. This is where Customer Experience (CX) tools come in.

What are CX Tools?

CX tools are a suite of software applications designed to help businesses map, measure, and improve the customer journey across all touchpoints. These tools go beyond traditional customer service software by focusing on the entire customer experience, from initial awareness to post-purchase interactions.

Benefits of Using CX Tools:

By leveraging CX tools, you can unlock a multitude of benefits for your business:

  • Improved Customer Satisfaction: Gain real-time customer feedback, identify areas for improvement, and proactively address customer concerns, leading to higher satisfaction scores.
  • Enhanced Customer Journey Management: Map your customer journey across all touchpoints, identify potential pain points, and optimize interactions to create a seamless and enjoyable experience.
  • Increased Customer Loyalty: Delighting customers with exceptional experiences fosters loyalty and encourages repeat business and advocacy.
  • Data-Driven Decision Making: CX tools provide valuable data and insights into customer behavior and preferences. Use this data to personalize marketing messages, optimize product offerings, and improve CX strategies.
  • Boosted Employee Engagement: Empowering employees with the right tools to deliver exceptional customer service fosters better engagement and a positive company culture.

Popular CX Tools for Businesses:

With a broad range of CX tools available, choosing the right one depends on your specific needs and budget. Here are some of the top contenders:

Zendesk Sunshine:

A robust customer engagement platform that integrates with various CRMs and offers features for omnichannel support, customer journey mapping, and real-time analytics. Pricing: Available upon request.

Qualtrics XM:

A comprehensive customer experience management platform offering tools for survey creation, customer feedback analysis, and experience management across all touchpoints. Pricing: Available upon request.

Medallia Experience Cloud:

This cloud-based platform combines customer feedback, operational data, and employee feedback to provide a holistic view of the customer experience. Pricing: Available upon request.

SurveyMonkey Enterprise:

A popular tool for creating and managing surveys to gather customer feedback at various stages of the journey. Pricing: Paid plans start at $35 per user per month.

Freshdesk Omnichannel:

Provides features for managing customer interactions across multiple channels like email, chat, and social media. Pricing: Paid plans start at $19 per user per month.

Genesys Cloud CX:

A cloud-based contact center platform with features for omnichannel support, AI-powered self-service, and real-time analytics. Pricing: Available upon request.

Pros and Cons of Customer Experience Tools


  • Improve customer satisfaction and loyalty
  • Enhance customer journey management
  • Make data-driven CX decisions
  • Boost employee engagement


  • Cost: CX tools can range from freemium plans to enterprise-level options.
  • Implementation time: Depending on the complexity of the tool, there may be a learning curve for implementation.

Choosing the Right CX Tool for Your Business

Consider these factors when choosing a CX tool:

  • Features: Identify the functionalities most crucial for your business (e.g., omnichannel support, customer journey mapping, real-time analytics).
  • Ease of Use: Consider a user-friendly platform that can be easily adopted by your team.
  • Scalability: Will the tool be able to grow with your business?
  • Integrations: Choose a platform that integrates seamlessly with your existing CRM and other business systems.
  • Pricing: Compare pricing options and features to find the best value for your budget.


Investing in CX tools is an investment in the future of your business. By providing exceptional customer experiences, you can win over hearts, build brand loyalty, and drive sustainable growth.

Ready to elevate your CX game? Explore the best CX tools, find the perfect fit for your needs, and embark on a journey to create “wow” moments for every customer.


Ericson Da Silva.

Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.