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— CRM For Coaching —

Finding Your Perfect Fit: A Coach’s Guide to CRM Software

Discover the top CRM software solutions designed for Coaches


In the ever-changing realm of coaching, establishing robust client connections is of utmost importance. Nevertheless, with the demands of session timetables, monitoring progress, and managing administrative duties, maintaining order can be quite daunting. This is precisely where a specialized Customer Relationship Management (CRM) system tailored for coaches proves to be a lifesaver.

What is a Coaching-Focused CRM?

A training-focused CRM is more than just storing contact information. It’s a one-stop center to help you streamline your workflow, maintain client relationships and ultimately improve your training. These specialized CRMs offer a lot of features designed to simplify your operations everyday, allowing you to focus on what matters most which is driving coachees to your business.

Why is a CRM Crucial for Your Coaching Business?

  • Enhanced Client Communication: CRM software facilitates smooth communication with your clients. Schedule appointments, send automated reminders, and keep detailed notes on each interaction, all within a centralized platform.
  • Streamlined Client Onboarding: Welcome new clients with ease. Utilize pre-built templates for intake forms, contracts, and coaching agreements. This sets the stage for a positive client experience from the very beginning.
  • Goal Setting and Tracking: A coaching CRM empowers you and your clients to establish clear goals and monitor progress. Track key metrics, celebrate milestones, and adapt coaching strategies as needed – all within a collaborative environment.
  • Improved Client Retention: CRM software enables you to personalize the coaching experience. Track client preferences, send targeted messages, and offer valuable resources. These efforts demonstrate your commitment to their success, fostering stronger, longer-lasting client relationships.
  • Data-Driven Insights: CRM software empowers you to gain valuable insights into your coaching practice. Analyze client demographics, track session trends, and identify areas for improvement.


Best CRMs for Coaches:

Now that we’ve explored the benefits of a coaching-specific CRM, let’s delve into some of the top contenders in the market:


Pricing: Starts at $29/month
Features: Paperbell shines with its user-friendly interface and features specifically designed for coaches, including intake forms, automated scheduling, secure payment processing, and progress tracking tools.
Implementation & Support: Paperbell offers a smooth onboarding process with readily available tutorials and excellent customer support.
Pros: Easy to use, affordable, feature-rich for coaches.
Cons: Limited customization options compared to some competitors.
Reviews: Paperbell is consistently praised for its user-friendliness and focus on core coaching functionalities.


Pricing: Starts at $40/month
Features: HoneyBook excels at simplifying client proposals, contracts, and invoices. It also provides tools for scheduling, communication, and basic client management.
Implementation & Support: HoneyBook offers comprehensive onboarding materials and responsive customer support.
Pros: Excellent for proposals and contracts, user-friendly interface.
Cons: Limited goal-setting and progress tracking features compared to coaching-specific CRMs.
Reviews: HoneyBook is lauded for its beautiful design and ease of use, particularly for client-facing interactions.

Practice Better:

Pricing: Starts at $39/month
Features: Practice Better offers a robust suite of tools for coaches, including client scheduling, progress tracking, note-taking, and secure video conferencing.
Implementation & Support: Practice Better provides thorough onboarding resources and ongoing customer support.
Pros: Feature-rich, secure video conferencing included, excellent progress tracking tools.
Cons: Slightly steeper learning curve compared to some competitors.
Reviews: Practice Better is consistently rated highly for its comprehensive features and functionality.

Bonsai CRM:

Pricing: Starts at $29/month
Features: Bonsai goes beyond basic CRM functionality, offering marketing automation, project management tools, and robust reporting features.
Implementation & Support: Bonsai provides comprehensive onboarding resources and ongoing customer support.
Pros: Excellent for scaling your coaching business, comprehensive feature set, marketing automation tools.
Cons: May be overwhelming for coaches with smaller practices.
Reviews: Bonsai is a popular choice for coaches who want a CRM that can grow alongside their business, with praise for its scalability and feature depth.


Pricing: Starts at $34/month
Features: UpCoach prioritizes a client-centric experience. Offer features like white-labeled client portals, course delivery tools, and community management capabilities.
Implementation & Support: UpCoach provides in-depth onboarding resources and helpful customer support.
Pros: Excellent for building a strong client community, white-labeled portal fosters brand identity.
Cons: May not be ideal for coaches who don’t prioritize community features.
Reviews: UpCoach is a favorite amongst coaches who want to create a cohesive online coaching experience for their clients.


Choosing the right CRM for your coaching business hinges on your specific needs and preferences. Consider the size of your practice, your budget, and the features most important to you. Do you prioritize ease of use, robust progress tracking tools, or a client-centric experience?


Ericson Da Silva.

Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.