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— Close vs Zoho —

The Ultimate Guide to Small Business CRMs: Close vs. Zoho

Explore features, pricing, and reviews to find the perfect fit for your team!

 close crm vs zoho


It is vital for small and medium-sized businesses (SMBs) to establish solid relationships with customers in today’s business world. In the end, when customers are happy, they come back again, tell others about the business in a good way, and the business continues to grow. This is where CRM software comes in, acting as a central place to manage customer interactions, track sales, and build better relationships.

Two popular options for small and medium-sized businesses to manage their customer relationships are Close and Zoho CRM. Both have strong features to make your sales process easier and keep customers coming back. However, it can be confusing to decide between Close and Zoho CRM because they both have their own advantages and things to think about.

What is Close CRM?

close crm

Close is a CRM platform specifically designed for the needs of SMBs. It focuses on user-friendliness, providing a clear visual pipeline for managing sales opportunities and a built-in calling feature for streamlined communication.

close crm dashboard

What is Zoho CRM?

zoho home page

Zoho CRM offers a more comprehensive CRM solution with functionalities catering to businesses of all sizes. This includes contact management, sales pipeline tracking, automation capabilities, and extensive reporting tools.

zoho crm dashboard

Close vs. Zoho CRM: A Feature Face-Off

Now, let’s delve into the specific features that make these platforms stand out for SMBs:

  • Contact Management: Both platforms offer robust contact management features, allowing you to store and organize customer data effectively. However, Close boasts a more user-friendly interface for managing contacts.

  • Sales Pipeline Management: Close excels in its visual pipeline, offering a clear overview of your sales opportunities. Zoho CRM provides a more customizable pipeline view, but it can be slightly more complex to set up.

  • Automation Capabilities: Both platforms offer automation features for repetitive tasks, such as sending follow-up emails. However, Zoho CRM offers a more extensive automation engine with greater customization options.

  • Pricing: Close offers a straightforward pricing model with a single paid plan. Zoho CRM has a tiered pricing structure with varying features depending on the chosen plan.

Reviews: Close receives praise for its user-friendliness, built-in calling features, and excellent customer support. However, some users find its automation capabilities limited compared to Zoho CRM. Zoho CRM is lauded for its scalability, extensive features, and robust automation engine. On the other hand, some reviewers find its interface slightly complex, especially for smaller teams.

The Final Verdict: Close or Zoho CRM?

The ideal CRM platform for your SMB depends on your specific needs and resources. Here’s a quick breakdown to guide you:

  • Choose Close for: Small sales teams prioritizing user-friendliness, a clear visual pipeline, built-in calling features, and a simple pricing model.

  • Choose Zoho CRM for: Mid-sized businesses requiring a more scalable solution with extensive features, robust automation capabilities, and the potential to grow alongside your business.

In the end, both Close and Zoho CRM are great for helping small businesses manage customer relationships and increase sales. Think about how many people are on your team, how much money you have, and what features you want when you decide. Always remember, the best CRM for your business is the one that helps you build good relationships with your customers, makes your sales process easier, and helps you succeed in the long run.



Ericson Da Silva.

Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.