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— Capsule vs Hubspot —

Scaling Your Business: Capsule vs. HubSpot

Scale your business and nurture customer relationships!


With many CRM choices, it can be hard to pick the right one for your business that wants to grow. It can feel like trying to find your way through a maze. Two top competitors are Capsule and HubSpot. Both have features for organizing contacts and tracking sales progress. However, their skills are useful for businesses at different points of growth and with different goals for growing. This blog compares Capsule and . in detail HubSpot wants to help you choose the best CRM for your business by looking at their strengths in managing contacts, sales, marketing automation, and flexibility to grow.

What is Capsule CRM?

capsule crm

Capsule is made for small businesses to use easily and without spending too much money. It helps businesses keep track of their customers. It has an easy-to-use interface that helps you keep track of all your customer contacts, understand their needs, and make more sales. Let’s take a look at some of Capsule’s main strengths:

  • Simple and User-Friendly Interface: Capsule boasts a clean and intuitive interface, making it easy for users with limited technical expertise to navigate and leverage its functionalities for effective contact management.

  • Centralized Customer Data Management: Capsule allows you to centralize all your customer data (contact information, communication history, sales interactions) in one place, fostering a holistic view of your customer relationships, essential for nurturing leads and driving growth.

  • Basic Sales Pipeline Management: Capsule offers basic sales pipeline management functionalities, allowing you to visualize your sales process, track deal progress, and identify potential roadblocks to optimize sales efforts and accelerate growth.

  • Integration with Popular Business Tools: Capsule integrates with various business tools like Gmail, Google Calendar, and Xero, streamlining your workflow and centralizing essential data for a more efficient approach to growth.


capsule dashboard


What is HubSpot CRM?

hubspot homepage

HubSpot CRM is a robust CRM platform designed to scale alongside your business. It offers a comprehensive suite of functionalities encompassing contact management, advanced sales pipeline management, marketing automation tools, and powerful analytics. Here are some of HubSpot CRM’s key strengths:

  • Advanced Sales Pipeline Management: HubSpot CRM offers advanced sales pipeline management features with automation capabilities, allowing you to customize sales stages, automate workflows, and gain valuable sales insights to optimize your sales funnel and propel growth.

  • Built-in Marketing Automation Tools: HubSpot CRM integrates seamlessly with HubSpot’s marketing automation tools, empowering you to nurture leads with email marketing campaigns, landing pages, and automated workflows, fostering growth through a holistic approach.

  • Scalability and Customization: HubSpot CRM offers a high level of customization and scalability compared to Capsule, making it a suitable option for businesses with complex sales pipelines and ambitious growth goals.

  • Powerful Reporting and Analytics: HubSpot CRM provides robust reporting and analytics functionalities, allowing you to track key performance indicators (KPIs), measure the effectiveness of your sales and marketing efforts, and identify areas for optimization to fuel data-driven growth.


hubspot crm

hubspot's task mapping


Capsule vs. HubSpot: A Side-by-Side Comparison

Here’s a breakdown of some key factors to consider when comparing Capsule and HubSpot CRM:

Feature Capsule HubSpot CRM
Ideal User Small Businesses Growth-Focused Businesses
Ease of Use Very User-Friendly Interface User-Friendly with More Features
Sales Pipeline Management Basic Features Advanced Features & Automation
Marketing Automation Limited Features Built-in Marketing Automation Tools
Scalability Limited Scalability Highly Scalable
Pricing Affordable Tiered Plans Freemium Model & Scalable Paid Plans

Pros and Cons of Each Platform


Pros: User-friendly interface, affordable pricing, centralized customer data management, good for small teams.

Cons: Limited sales pipeline features, basic marketing automation capabilities, limited scalability for high-growth businesses.

HubSpot CRM

Pros: Advanced sales pipeline management, built-in marketing automation tools, powerful reporting and analytics, highly scalable for growth.

Cons: Steeper learning curve with more features, freemium model limits some functionalities, higher pricing for advanced plans.


  • Capsule is the Ideal Choice for: Small businesses seeking a user-friendly and affordable CRM solution for centralized contact management, basic sales pipeline management, and fostering customer relationships. It’s a great option for teams with limited technical expertise or for businesses in the early stages of growth.

  • HubSpot CRM is the Ideal Choice for: Growth-focused businesses with complex sales pipelines, a need for marketing automation to nurture leads, and the ambition to scale their sales and marketing efforts. HubSpot’s freemium model allows you to test the platform before committing, while its advanced features and scalability empower you to adapt your CRM alongside your business growth.






      Ericson Da Silva.

      Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.