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— Capsule vs Freshsales —

Capsule vs. Freshsales

Choosing Your CRM Champion

Simplify your sales process and manage customer relationships effectively


Two prominent contenders are Capsule and Freshsales. Both offer user-friendly interfaces and functionalities to manage your sales pipeline and customer interactions. However, they cater to slightly different needs. This blog delves into a detailed comparison of Capsule vs. Freshsales, highlighting their strengths in user-friendliness, sales pipeline management, lead nurturing capabilities, and pricing models. By carefully considering these factors, you’ll be empowered to select the CRM champion that best propels your sales efforts towards success.

What is Capsule CRM?

capsule crm

Capsule is well-known as a simple and cheap system for small businesses to organize and keep track of their customer contacts and interactions. It helps businesses to get important information to attract new customers and make sales. Some important features of Capsule are:

  • Simple and User-Friendly Interface: Capsule boasts a clean and intuitive interface, making it easy for users with limited technical expertise to navigate and leverage its functionalities.

  • Centralized Customer Data Management: Capsule allows you to centralize all your customer data (contact information, communication history, sales interactions) in one place, fostering a holistic view of your customer relationships.

  • Sales Pipeline Management: Capsule offers basic sales pipeline management functionalities, allowing you to visualize your sales process, track deal progress, and identify potential roadblocks.

  • Integration with Popular Business Tools: Capsule integrates with various business tools like Gmail, Google Calendar, and Xero, streamlining your workflow and centralizing essential data.

capsule dashboard

capsule dashboard

What is Freshsales CRM?

freshsale crm homepage

Freshsales is a CRM platform for small and medium-sized businesses. It helps with all stages of sales, from finding leads to closing deals and supporting customers. Some of its main strengths are:

  • Advanced Sales Pipeline Management: Freshsales offers advanced sales pipeline management features, allowing you to customize stages, automate workflows, and gain valuable sales insights for improved forecasting.

  • Built-in Lead Nurturing Tools: Freshsales provides built-in lead nurturing tools like email marketing automation and web forms, empowering you to capture leads, nurture them through the sales funnel, and convert them into paying customers.

  • Mobile CRM App: Freshsales offers a mobile CRM app, allowing your sales team to access and update customer information and manage the sales pipeline on the go, ensuring continuous engagement.

  • Scalability and Customization: Freshsales offers a higher level of customization and scalability compared to Capsule, making it a suitable option for businesses with more complex sales processes.

freshsale dashboard

freshsale dashboard

Capsule vs. Freshsales: A Side-by-Side Comparison

Here’s a breakdown of some key factors to consider when comparing Capsule and Freshsales:

Feature Capsule Freshsales
Ideal User Small Businesses Small & Medium Businesses (SMBs)
Ease of Use Very User-Friendly Interface User-Friendly with More Features
Sales Pipeline Management Basic Features Advanced Features & Automation
Lead Nurturing Limited Features Built-in Lead Nurturing Tools
Mobile CRM App No Mobile App Mobile CRM App Available
Pricing Affordable Tiered Plans More Scalable Pricing Plans (Free Plan Available)

Pros and Cons of Each Platform


Pros: User-friendly interface, affordable pricing, centralized customer data management, good for small teams.

Cons: Limited sales pipeline features, basic lead nurturing capabilities, no mobile app.


Pros: Advanced sales pipeline management, built-in lead nurturing tools, mobile CRM app, scalable for growing businesses.

Cons: Steeper learning curve with more features, higher pricing for advanced plans.


    Both Capsule and Freshsales are valuable CRM platforms that can significantly enhance your sales team’s ability to manage customer relationships, nurture leads, and ultimately close more deals. However, their strengths cater to businesses of different sizes and with varying sales process complexities.

    • Capsule is the Ideal Choice for: Small businesses with a limited budget seeking a user-friendly and affordable CRM solution for managing customer data and basic sales pipelines. It’s a great option for teams with minimal technical expertise.

    • Freshsales is the Ideal Choice for: Small and medium-sized businesses with more complex sales processes requiring advanced pipeline management, built-in lead nurturing tools, and mobile accessibility. It offers a free plan for basic needs and scales with your business growth.


    Ericson Da Silva.

    Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.