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— Active Campaign CRM —


Your All-in-One Marketing Automation Platform

Discover how Marketo can transform your work experience

Active Campaign is a effective marketing automation platform designed to help companies of all sizes connect and interact with their clients. It is going beyond traditional e mail advertising and marketing by supplying a complete suite of equipment for building relationships, nurturing leads, and using sales.

Select below and find the best fit for your sales team’s SUCCESS.


About Active campaign

Who Uses it





Pros & Cons

What is ActiveCampaign?


ActiveCampaign CRM is a customer courting control (CRM) software this is incorporated within the larger ActiveCampaign advertising automation platform. This method it lets in you to control your customer interactions and records alongside your e mail marketing, automation gear, and other advertising functionalities inside a unmarried platform.

Here are some key components of ActiveCampaign CRM:

Contact Management:

Store and prepare records approximately your clients and leads, together with touch information, interactions, and choices.

Sales Pipeline Management:

Track your leads via specific levels of the income manner, visualize development, and discover ability roadblocks.

Deal Management:

Manage offers, tune possibilities, and near more sales.

Task Management:

Assign obligations to team individuals, track development, and make sure well timed of entirety.

Reporting and Analytics:

Gain insights into patron conduct, sales overall performance, and perceive regions for improvement.


Who Uses ActiveCampaign?


ActiveCampaign is a versatile platform that caters to a huge range of businesses, which include:

Small and medium-sized businesses (SMBs):

With its consumer-friendly interface and low cost pricing plans, ActiveCampaign is an excellent match for SMBs seeking to streamline their advertising efforts.

E-commerce corporations:

ActiveCampaign gives functions in particular designed to boost on-line sales, including abandoned cart automation and product recommendations.

Agencies and freelancers:

The platform’s powerful automation competencies and capability to control multiple purchaser bills make it ideal for organizations and freelancers running with various clients.



ActiveCampaign offers a variety of pricing plans to cater to different business needs and budget constraints. Here’s a breakdown of their pricing structure:

Pricing Model: Subscription-based, billed monthly or annually (discounted rates available).

Free Trial: Yes, a 14-day free trial is available to explore the platform’s features before committing.

Free Version: No, there is no free version of ActiveCampaign available.

Pricing Plans:

Plan Starting Price (per month) Contacts Users
Lite $29 500 1
Plus $70 2,500 3
Professional $159 5,000 5
Enterprise Custom pricing


Additional Points to Consider:

  • Price increases with additional contacts and users. As your contact list and team grow, your monthly subscription fee will increase accordingly.
  • Unlimited sending is available for 250K contacts on the Plus plan and above. This means you can send an unlimited number of emails to your contacts within the monthly billing period.
  • Enterprise plan offers custom pricing based on your specific needs. This plan is suitable for larger businesses with complex marketing automation requirements.

Here’s a quick comparison of the different plans:

  • Lite: Ideal for individual entrepreneurs or small businesses with basic email marketing needs.
  • Plus: Suitable for growing businesses that require marketing automation features and email segmentation.
  • Professional: Designed for established businesses with advanced marketing automation needs and sales team management capabilities.
  • Enterprise: Best suited for large organizations with complex marketing automation workflows and a high volume of contacts.

It’s critical to pick the plan that great aligns with your commercial enterprise size, touch list, feature necessities, and finances. ActiveCampaign gives a pricing calculator on their website that will help you estimate the price based totally for your specific wishes.

Click here for further information: pricings


Key Features


Email marketing:

Create beautiful and attractive email campaigns with a drag-and-drop editor, customize content primarily based on subscriber information, and tune marketing campaign performance with particular analytics.

Marketing automation:

Automate repetitive tasks and workflows, along with sending welcome emails to new subscribers or nurturing leads with centered content.

CRM (Customer Relationship Management:

Manage your contacts, tune interactions, and benefit valuable insights into consumer conduct.

Landing pages and paperwork:

Design high-converting landing pages and forms to capture leads and develop your email listing.

Segmentation and concentrated on:

Segment your target audience primarily based on distinct standards and supply centered messages that resonate with each institution.

Reporting and analytics:

Track the performance of your advertising campaigns and benefit valuable insights to enhance your effects.


Implementation and Support


ActiveCampaign gives a whole lot of assets that will help you get commenced and succeed with the platform, which include:

Free trial: You can try ActiveCampaign without cost to discover the platform’s functions and notice if it’s a good match in your needs.
Knowledge base: The comprehensive expertise base gives solutions to often requested questions, tutorials, and step-through-step publications.
Customer support: ActiveCampaign gives electronic mail and get in touch with guide to help you with any questions or problems you could come across.

    Pros & Cons


    Powerful and comprehensive characteristic set:

    ActiveCampaign offers a wide range of features that can help businesses of all sizes improve their marketing efforts.


    ActiveCampaign can grow with your business, offering different pricing plans to accommodate your needs.

    Customer Support:

    ActiveCampaign is known for its excellent customer support, which is available via

    Easy to use:

    The platform has a user-friendly interface that is easy to learn and navigate, even for beginners.




    Learning curve:

    While the platform is user-friendly, there is still a learning curve associated with mastering all of its features.

    Potential for complexity:

    For businesses with very simple needs, ActiveCampaign’s extensive feature set may be more than they need.

    Pricing considerations:

    Compared to some basic email marketing platforms, ActiveCampaign can be more expensive, especially for larger businesses.

    Alternatives to consider


    A popular email advertising platform with a freemium plan and a person-friendly interface. However, Mailchimp’s automation abilities are not as effective as ActiveCampaign’s.

    Constant Contact:

    Another famous e-mail marketing platform with a very good popularity for customer support. However, Constant Contact’s features are not as comprehensive as ActiveCampaign’s.

    HubSpot Marketing Hub:

    A complete advertising and marketing automation platform that offers similar features to ActiveCampaign. However, HubSpot can be extra high-priced and complex to use.




    ActiveCampaign generally receives positive reviews from users, who praise its ease of use, powerful features, and excellent customer support. However, some users find the platform to be a bit expensive or complex for their needs.



    ActiveCampaign is a effective and versatile advertising automation platform that could assist corporations of all sizes connect and interact with their customers. With its wide variety of features, user-friendly interface, and first rate customer service, ActiveCampaign is a strong contender for corporations trying to take their marketing efforts to the next degree.

    Ericson Da Silva.

    Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.