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— Act vs Salesforce —

ACT vs. Salesforce:

Choosing the Best CRM for Your Business!

Discover the best CRM champion for your business size, needs & budget.

act vs salesforce



In today’s tough business world, a strong Customer Relationship Management (CRM) system is no longer just something nice to have, it’s something we really need. With many CRM options to choose from, it can be hard to pick the right one. Two big companies, ACT. and Salesforce, are often at the top of the list of companies that make customer relationship management software. But which one is best for your business. This detailed comparison looks at the features, strengths, and weaknesses of both ACT. and Salesforce It helps you choose the CRM that will help your sales team succeed.


What is ACT! CRM?

act crm

ACT! CRM offers a user-friendly CRM solution specifically designed for small and mid-sized businesses (SMBs). It emphasizes contact management, sales pipeline visualization, and marketing automation functionalities. ACT! boasts a strong focus on building and nurturing relationships, making it ideal for businesses that prioritize personalized customer interactions.

What is Salesforce CRM?

salesforce home page

Salesforce is a powerful CRM system that is based on the cloud. It includes tools for sales, marketing, and customer service. It helps all kinds of businesses, from small ones to big ones. Salesforce is well known for being easy to adjust and customize for different businesses’ needs.


ACT! vs. Salesforce: A Head-to-Head Comparison

Let’s delve deeper into the key features, benefits, and drawbacks of ACT! and Salesforce to help you determine the ideal CRM solution for your business.


  • Contact Management: Both ACT! and Salesforce offer robust contact management functionalities. However, Salesforce boasts more advanced features like lead scoring and social media integration.

  • Sales Pipeline Management: ACT! offers a visual pipeline with drag-and-drop functionality for ease of use, while Salesforce provides a more customizable pipeline management experience.

  • Marketing Automation: ACT! provides basic email marketing automation tools, while Salesforce offers a more comprehensive marketing automation suite with advanced features like campaign segmentation and lead nurturing.

  • Reporting and Analytics: Salesforce offers superior reporting and analytics capabilities, providing valuable insights into sales performance and customer behavior. ACT! offers basic reporting functionalities.

  • Scalability: Salesforce offers superior scalability, making it suitable for businesses of all sizes. ACT! caters more towards SMBs, and its scalability may be limited for larger organizations.


  • ACT!: Pricing starts at around $39 per user per month.

  • Salesforce: Pricing plans vary depending on features and functionalities selected. The Salesforce Essentials plan starts at around $25 per user per month.


  • ACT!: Users praise ACT!’s user-friendly interface, strong contact management features, and affordability. However, some users report limitations in scalability and advanced functionalities.

  • Salesforce: Users laud Salesforce’s powerful customization options, robust AppExchange marketplace, and in-depth reporting tools. However, the complexity of the platform can be daunting for some users, and the pricing can be a barrier for smaller businesses.


Choosing the Right CRM

Here are some key factors to consider when selecting the CRM that best suits your needs:

  • Business Size and Needs: For SMBs prioritizing user-friendliness and affordability, ACT! can be a strong contender. For larger businesses seeking a highly scalable and customizable platform, Salesforce reigns supreme.

  • Features Required: Carefully evaluate which features are most crucial for your sales team’s success. Consider functionalities like contact management, sales pipeline visualization, marketing automation, and reporting tools.

  • Budget: CRM pricing structures can vary significantly. Determine your budget limitations and choose a platform that offers the best value for your investment.

  • Ease of Use: Consider the technical expertise of your sales team. ACT!’s user-friendly interface makes it a good choice for less tech-savvy users, while Salesforce may require a steeper learning curve.



Both ACT! and Salesforce are powerful CRM solutions, but they cater to different business needs. By carefully evaluating the features, pricing, reviews, and ease of use of each platform, you can confidently select the CRM champion that empowers your sales team to excel and drive sustainable business growth. Remember, the ideal CRM seamlessly integrates with your overall sales strategy and equips your team with the tools they need to build strong customer relationships and close more deals.

Ericson Da Silva.

Ericson has been Working on with CRM and Marketing Automation since 2013 with clients all over the US, UK, Switzerland, Norway, China and Spain. If you have any questions or you want someone to help you implement your CRM solution, you can book a FREE consultation here.